Opinion

The secret sauce in sales
Sales is a tough recipe to crack. If you’ve been in B2B for a while, you’ll already know this. It’s not just about having a good offering or hiring someone...
The secret sauce in sales
Sales is a tough recipe to crack. If you’ve been in B2B for a while, you’ll already know this. It’s not just about having a good offering or hiring someone...

Always be closing
The best sales strategy you’ll ever apply? Don’t sell.But that doesn’t mean you shouldn’t be closing.Sounds contradictory, right? It’s not.In fact, it’s one of the most misunderstood ideas in sales.
Always be closing
The best sales strategy you’ll ever apply? Don’t sell.But that doesn’t mean you shouldn’t be closing.Sounds contradictory, right? It’s not.In fact, it’s one of the most misunderstood ideas in sales.

Don't be a fool for tools
Tools in sales are fantastic. They can significantly increase productivity, accelerate workflows, keep your data organised, and amplify the activity and output of your sales team. But many business leaders...
Don't be a fool for tools
Tools in sales are fantastic. They can significantly increase productivity, accelerate workflows, keep your data organised, and amplify the activity and output of your sales team. But many business leaders...

Timing is everything
Sales teams are frequently chasing immediate results. There's always an intense rush to close deals, isn't there? We're constantly compelled by demanding targets and an expectation of rapid returns. Yet,...
Timing is everything
Sales teams are frequently chasing immediate results. There's always an intense rush to close deals, isn't there? We're constantly compelled by demanding targets and an expectation of rapid returns. Yet,...

Fixing founder led sales
Nearly always, the founder of any business is the best salesperson. Why? They naturally embody everything about the business. They deeply understand the product, the vision, the culture, and, above...
Fixing founder led sales
Nearly always, the founder of any business is the best salesperson. Why? They naturally embody everything about the business. They deeply understand the product, the vision, the culture, and, above...

Simplifying the CRM landscape
Is there a clear market leader, or should you look elsewhere for a better fit? Choosing a CRM for your business can feel overwhelming, which often pushes you towards obvious...
Simplifying the CRM landscape
Is there a clear market leader, or should you look elsewhere for a better fit? Choosing a CRM for your business can feel overwhelming, which often pushes you towards obvious...