Sure, not everyone is a salesperson in your organisation. But everyone in your organisation is responsible for sales.
While many organisations happily skip down the customer success and customer service route, using bells and whistles like chatbots and AI-powered assistants to connect with customers, the best strategy for organisational growth is actually encouraging your team to embrace sales as an opportunity.
It’s a no-brainer. Why? Because sales culture isn’t about closing deals. It’s about taking a holistic approach to business that places customers, growth, and adaptability at the forefront.
When executed well, a sales-centric culture can position your company as a customer-focused, innovative, and successful player in your industry, leading to sustainable growth and competitive advantage.
But better yet? You’ll keep employees happy. A study by Gallup suggests that engaging employees makes them a whopping 87% less likely to leave their organisations.
Clearly, a sales culture that paints sales as an opportunity and not a problem plays a significant role in engaging sales teams, leading to better employee retention and overall organisational effectiveness.
But how do you even begin to achieve this?
When executed well, a sales-centric culture can position your company as a customer-focused, innovative, and successful player in your industry, leading to sustainable growth and competitive advantage.
Well, from the most non-salesy sales consultancy there is who knows a thing or two about encouraging all employees to take accountability for the organisation's revenue, here are some ways we suggest you get started:
#1. Build From The Top Down
Success starts at the top. Creating a sales culture where all employees see sales as an opportunity begins with setting an example, which usually trickles down from the top of the leadership team.
As such, you’ll need to get total buy-in for the transformation. More so, your leadership team must have a solid set of values to do this. A mantra for your team to beat their drum to, a rallying war cry that tells everyone:
- What you do
- What you believe in
- How you’re doing it
Take this opportunity to really drive home to employees how much of a direct impact sales has on job security, career advancement, and overall company stability.
#2. Showcase How Your UVP Works
All employees need to align their interactions with the promise of your brand. The easiest way is by sharing real-life examples and case studies illustrating how the UVP (Unique Value Proposition) benefits customers.
These success stories make the UVP tangible and relatable, allowing all employees to envision sales as an opportunity.
#3. Provide Opportunities to Learn & Practice
The easiest way to get non-sales members up to speed? Sales training.
Weekly or monthly workshops, webinars, virtual led instructors or even e-learning are great options for getting staff up to speed with the sales side.
There are many ways to teach basic sales techniques to staff of all levels and how they can apply them to non-sales scenarios.
#4. Get Departments Collaborating
A great way to get transparency across the board is simply to get everyone in the same room at the same time (obviously).
Use these sessions as an opportunity for the sales team to showcase their contributions and fuel the fire in the rest of your team to help contribute to consistent results.
Transforming Culture Streamlines Sales
By implementing these strategies, you’ll be well on your way to creating a workplace culture where your staff not only see sales as an opportunity but one where they can actively embrace it as a means of contributing to the organisation's growth and success.
Remember, a sales culture that permeates the organisation can lead to more streamlined and efficient processes. When everyone understands the sales process and its importance, there is greater alignment in how leads are generated, nurtured, and closed, leading to higher conversion rates.
Need help with your positioning or sales cycle? Book in a meeting with us, and we’ll roll up our sleeves and get to work – together.