4 Roads are a digital agency that creates bespoke and up-to-date digital solutions for various clients in order to improve the customer experience. With over 10 years experience, they have become experts in the technological field.
Our brief
4 Roads main aim was to move their business forward and take it to a target revenue of £1million. Although they had already grown to a good size with their own strategies, 4 Roads were focused on on unlocking more growth.
How we solved the problem
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We took 4 Roads through the Value Proposition framework, with the aim of identifying their true value and which territory they could own.
- 4Roads had spent 15 years dealing with Intelligent Self-Serve communities and solutions, but didn’t own the space.
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We took time to understand the DNA of 4 Roads as a business, who they are, who they aren’t, and what problems they needed to solve to own the space that they wanted to.
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This meant taking time to go through market challenges, sales themes and enablers, and producing an updated version of their value proposition and positioning statement.
Outcomes and solutions
4 Roads have grown exponentially over the past five years, reaching the £1million revenue target they had set themselves.
After going back to basics and understanding the value proposition and reimagining the positioning statement, we were able to get 4 Roads to a point of owning the Intelligent Self-Serve space and positioning them as experts.