Go-to-market strategy

Go-to-market strategy

4 Roads are a digital agency that creates bespoke and up-to-date digital solutions for various clients in order to improve the customer experience. With over 10 years experience, they have become experts in the technological field.

Our brief

4 Roads main aim was to move their business forward and take it to a target revenue of £1million. Although they had already grown to a good size with their own strategies, 4 Roads were focused on on unlocking more growth.

How we solved the problem

  1. We took 4 Roads through the Value Proposition and Go-to-market strategy frameworks.
  2. We worked closely with their go-to-market team through monthly coaching with the sales and marketing teams.
  3. This was a critical process in ensuring all team members were on the same page and were focused toward creating the same type of business growth.
  4. We also advised 4 Roads on their account development strategies, as well as sitting on the board as an advisor to continue to catch opportunities and deal with challenges.

Outcomes and solutions

Advising 4 Roads on their account development strategies helped drive as much value as possible in order to unlock deals. We were also able to create accountability and drive a behavioural change in terms of the way 4 Roads sell and develop relationships with clients.

Ultimately, we were able to reach the £1million figure in revenue through our strategies and advisory roles.

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