Show don’t tell.

That’s why we ensure we’re sharing the most up-to-date insight and trends on what's working, and not, in getting your sales and marketing performing as they should.

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Nurturing that converts

Sales isn’t follow-up. It’s momentum.

December 16, 2025

“Following up” has become the default language of modern selling. It’s the phrase that sits at the centre of countless pipeline meetings, CRM workflows, coaching sessions, and sales playbooks. It’s also the phrase that quietly reveals the most common failure mode in B2B revenue.

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Connecting your positioning to what matters most. Sales

It’s tough out there. Really tough. But that doesn’t mean there are not still opportunities on the table. But taking advantage of them is becoming increasingly difficult, but fortunately, if your positioning and sales processes are on point you can maximise the potential.

Proper positioning: Understanding problems, how to solve them, and delivering value around them

Before we get into the nitty-gritty of proper positioning, it’s essential to establish one thing: positioning is not fancy new branding or a new website. Instead, positioning is about the value you offer to your audience and how you convey yourself to them in terms of the problems you solve.

The rise of the chief growth officer

Since leaving the agency and consulting world and now focusing once more on my own start-up. Or start-ups this time round. The concept of growth has fascinated me. But really, it always has.

Does asking for forgiveness rather than permission really work?

“Ask for forgiveness instead of permission” is a cliché that has withstood the test of time. As every cliché goes, this too is founded on truth. Would it have been able to become a cliché otherwise?

From start-up to scale-up

It's a strange leap for anyone's brain to take, from working in a scaled business to going back to a start-up. It was at this point it dawned on me that once more, that every business has to start somewhere and that's ok.

The brilliant basics that so many people forget

Thought leadership can often be seen as a big scary concept. A concept so far out of reach and reserved for the major players in our industry that the rest of us can’t get near. I’m here to tell you that’s not the case.

Don't sell. Build relationships.

This advice is not going to help you with your short-term sales pipeline.While we all need sales right now, the key to a successful long-term business is to grow revenue in a consistent and stable way.

Give to get. The art of reciprocity.

From what I've learned working in some of the best businesses, small to large, is that the important bit is HOW you sell. Because if a transaction is all you care about, you're in for a tough time.

The real needs of a scale-up

You have finally found a working business model, proven it in practice and now have a good financial record. You are investing heavily in growth, no longer needing to experiment with product features or even your audience. You are scaling-up.

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