Content strategy

Understanding your audience is the key to a robust content strategy, as is planning ahead for every stage of the buyer’s journey.

We will work with you to deliver a comprehensive strategy that outlines next steps, channels, and target audiences.

This project is delivered in three stages: understanding, shaping, and roadmapping.

The topics and themes covered in this project:

• Audience personas
• Who you want to target
• Competitor analysis
• Brand positioning and storytelling
• Content marketing mission
• Business case
• Content benchmarking
• Action plans
• Next steps
• Content backlog

This project will deliver the following outcomes:

• A clear strategy for success, audience personas, benchmarking, content backlog, and next steps.

Duration:

3 weeks