Understanding your audience is the key to a robust content strategy, as is planning ahead for every stage of the buyer’s journey.
We will work with you to deliver a comprehensive strategy that outlines next steps, channels, and target audiences.
This project is delivered in three stages: understanding, shaping, and roadmapping.
The topics and themes covered in this project:
- Audience personas
- Who you want to target
- Competitor analysis
- Brand positioning and storytelling
- Content marketing mission
- Business case
- Content benchmarking
- Action plans
- Next steps
- Content backlog
This project will deliver the following outcomes:
- A clear strategy for success, audience personas, benchmarking, content backlog, and next steps.