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Content strategy

Content strategy

Understanding your audience is the key to a robust content strategy, as is planning ahead for every stage of the buyer’s journey.

We will work with you to deliver a comprehensive strategy that outlines next steps, channels, and target audiences.

This project is delivered in three stages: understanding, shaping, and roadmapping.

The topics and themes covered in this project:

  • Audience personas
  • Who you want to target
  • Competitor analysis
  • Brand positioning and storytelling
  • Content marketing mission
  • Business case
  • Content benchmarking
  • Action plans
  • Next steps
  • Content backlog

This project will deliver the following outcomes:

  • A clear strategy for success, audience personas, benchmarking, content backlog, and next steps.


3 weeks

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