It’s critical to understand who you’re talking to, but more importantly, what problems you’re solving. Let’s fix that.
To support the market viability of your business’s value proposition, we will undertake a process to research and design the market challenges and themes to talk to.
The topics and themes covered in this project:
Research into key market challenges and key client challenges
Design market challenges and how the challenges become themes
Design examples of how the themes surface in the proposition
This project will deliver the following outcomes:
Clearly defined set challenges and themes to integrate into the business value proposition