Value proposition design

Sometimes you can’t see the wood for the trees, but a collaborative approach to your proposition can breathe new life into your business.

We will work with you to develop an updated and refined value proposition and market offer, with the aim of creating a differentiated standpoint that clients will buy.

The topics and themes covered include:

• Identifying and developing key marketing trends 
  
• Boundary mapping for your key business competencies 
• Competitor research and mapping 
• Theme setting
• Value definition 
• Proposition development 
• Sales ladder design 

This project will deliver the following outcomes:

• A newly defined and reinvigorated positioning 
  
• All of the ingredients for your new market position, including credential updates and a brief for your website update
• It will also be the perfect foundation for a new and invigorated go-to-market strategy to help you set up growth for next year

Duration:

4-6 weeks